ubuntu2004
Analyzing Data from the App Store - Which App Genre has the Most User Engagements?
By Alexander Fernandez
We will be analyzing what kind of free, English app attracts the most users. The goal is to find what kind of app that will get us the most user engagement so that we can create our own successful app. We will use data from the IOS app store and the Google Play store.
DATA CLEANING
Because there are some apps that are duplicates, paid, or non-English apps, we will need to perform data cleaning and remove those apps from our data. Additionally, we will need to remove the apps are not free because our focus is on free apps. Reading the discussion, there seems to be an error on row 10472. We will simply delete it.
Data cleaning: Duplicate entries
One example we find just by looking through the data is Instagram
We will get rid of the duplicates by only keeping the one that has the highest reviews. This way, we are keeping the one that is most recently updated with its reviews.
Easy peazy
Data cleaning: Getting rid of non-English apps
We will create a function that will determine whether the name of an app is English or not.
Data cleaning: Isolating Free Apps
Now, we will get rid of the paid apps. Luckily there's is a column that tells us the price of an app. We can use this to create a new list of free apps.
Determining users' favorite app genre
Now, we will create a function that will tell us the frequency of each genre in the app stores. From this, we can det
We see that for IOS, the most common genre is 'Games' with 58% of apps being games. For Android, the most common is 'Family' with 19% following 'Game' with 10%. Another key observation is that most apps tend to focus on entertainment rather than practical purposes, especially for IOS users. We can use that to know what kind of app we want to build.
Finding out which genres are most popular
We know which that entertainment apps have the most apps in the app stores, but which genres are the most popular? We will now figure out which genre of apps that have the most downloads using the total number of user ratings.
Conclusion
In this project, we looked through the App Store and Google Play apps to find which free, English app genre are the most popular. We can use this information to come up with our own popular app. From our data, we find that games may be oversaturated in the market so it would not be good idea to create one. Instead, we look for app genres that have a lot of downloads yet not a lot of apps in the market. We conclude that an app that is some sort of book may be our best option. One possible idea is to create an app that keeps track of our favorite books that includes some social networking feature where people can talk about their favorite books and add their own comments.